Patricia Urquiola Hidalgo, born in 1961, is a Spanish architect, industrial designer, and art director. She studied at the Polytechnic University of Milan after leaving Oviedo at 22. Graduating in architecture, she joined the studio of De Padova in Milan, eventually heading product design. From 1996 to 2001, she worked with Lissoni Associati, contributing to her extensive design portfolio. Notable collaborations include Alessi, Cappellini, Cassina, Coalesse, Flos, Kartell, and Moroso. Since 2015, she has served as the Creative Director of Cassina. In 2022, Urquiola expanded into fashion with her first collection for Max Mara and played a role in renovating the Haworth Hotel in Holland, Michigan, showcasing her diverse talents in architecture, industrial design, and fashion.