Simone Bonanni, born in Pordenone, Italy, in 1989, is a product designer and founder of Simone Bonanni Studio (SBS) based in Milan. He graduated with Honours in Industrial Design from Istituto Europeo di Design, Milan, in 2011. After working with Marcel Wanders Studio in Amsterdam, he established his own studio in Milan in 2015. Simone Bonanni Studio specializes in product design and limited editions, prioritizing a deep understanding of object essence, context, function, and meaning. The studio aims to create a connection between their work and the user, emphasizing the perceptual experience over physical attributes. Bonanni also teaches Product Design at IED Istituto Europeo di Design and IED Master in Milan.