Simone Micheli, a professor and architect, founded his architectural studio in 1990 and later established the Design Company “Simone Micheli Architectural Hero” in 2003. His extensive portfolio includes works in architecture, contract, interior design, exhibit design, graphic design, and communication, emphasizing the glorification of the sensorial experience. Micheli is involved in experimental events for top international fairs and exhibits his projects globally in major architecture and design exhibitions. His works have been featured in numerous monographs and publications in leading international magazines.